Problems

Trade Scouts launched into a competitive hiring market with two audiences to serve — employers looking for reliable workers and tradespeople looking for steady jobs. The existing brand presence was scattered, with inconsistent messaging, unclear positioning, and no strong digital strategy to tie it all together. Without a recognizable identity and focused marketing, the platform struggled to connect with its niche audience of contractors and skilled tradespeople.

Solutions

Creative Fount built a unified brand strategy that gave Trade Scouts the credibility and clarity it needed to reach its two audiences. Messaging was refined to speak directly to contractors and tradespeople in a straight-talking voice, while employers were reassured with a professional, trustworthy presence. A bold visual identity, inspired by familiar trade brands, reinforced the platform’s authenticity. Together, these elements created a digital experience that bridges the gap between workers and employers, positioning Trade Scouts as the job board built for the trades.