Hello Marigold
Client Name: Hannah Koeller
Industry: HR Consulting
Location: Greater Boston
About the Brand
Hello Marigold is an HR consultancy dedicated to helping create workplaces where people and organizations flourish together. The brand centers on fractional HR leadership and practical organizational support, with services that bring structure, and people-first solutions.
Problems
Hannah came to Creative Fount with a business name, self-made website, and DIY logo. While her expertise was clear, her brand lacked cohesion and professionalism. The visuals and messaging didn’t reflect the warmth and credibility she brought to clients, making it harder to build trust with the businesses she wanted to serve.
Solutions
Through a brand audit, we identified what was missing and rebuilt Hello Marigold’s foundation. The new identity balances warmth with professionalism: golden marigold tones signal optimism, while green conveys stability and growth. A simplified logo and clean website design make the brand approachable yet confident. Together, the visuals and messaging position Hannah as a steady partner for businesses, communicating harmony, reliability, and a sense of progress without unnecessary complexity.
Services
Brand Audit
Brand Voice & Messaging
Logo & Identity Design
Website Copywriting
Website Design
SEO Setup
Social Media Strategy
Social Media Templates
Logo & Iconograpy
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Measured Impact
Since launching the new brand and website, Hello Marigold has seen strong momentum. Website active users increased by 265%, Instagram Reels and post views grew by 61%, and views from non-followers rose by 189%, expanding the brand’s reach well beyond its existing audience.
